Leveraging deep roots in visual merchandising to create signage, displays, and environments that are as operationally sound as they are visually captivating.
While working as a Visual Merchandiser and Associate Manager for Pier 1 Imports, I experienced firsthand the disconnect that often exists between corporate vision and store-level execution. I saw beautiful concepts fail because they didn’t account for the realities of the physical environment.
That experience sparked a career-defining goal: to move to the other side of the process and create designs that aren't just visually stunning, but operationally seamless.
With over 15 years of experience spanning architecture, theater production, and experiential marketing, I bridge the gap between "blue sky" creativity and practical constructability.
I combine a theatrical eye for storytelling with the technical precision of an architect. whether I’m rendering a high-fidelity 3D walkthrough or detailing a POP display, my focus remains the same: empowering brands with immersive environments that work as well in the real world as they do on the screen.
Me, early in my career. Pier 1 Imports #562 Bloomington, IL
I leverage a deep foundation in spatial principles to translate conceptual visions into buildable realities, managing everything from FF&E selection and custom millwork to comprehensive construction documentation. My focus is on delivering structurally sound, code-compliant environments that maintain high aesthetic integrity.
I execute the strategic layout of high-volume retail spaces, balancing operational efficiency with optimized customer flow to maximize sales per square foot. My expertise lies in adapting prototypical plans to diverse site conditions, ensuring brand consistency and functional excellence across hundreds of locations.
I bridge the gap between creative ideation and physical production by crafting high-fidelity, photorealistic 3D renderings that sell the concept before it’s built. From point-of-purchase displays to immersive scenic brand activations, I visualize compelling environments that engage consumers and drive merchandising strategy.
Our team ensures that your mobile app is thoroughly tested and meets the highest quality standards.
Retail branding & concept development, fixture design, design development drawings, construction documentation & administration.
Translating brand strategy into high-impact, tangible environments.
Bridging the gap between conceptual sketches and built reality.
Ensuring design integrity from schematic phase to final installation.
